Suggestive Marketing

Suggestive Marketing works with your CSRs to give you a more proactive approach to increase sales revenue.  Seamlessly, suggest specific products or marketing opportunities that are directly related to each subscriber.  The ability to change the way you market these opportunities can dramatically affect the way you do business.  When used as a customer relations tool, Suggestive Marketing can also help to further build stronger relationships with your subscribers. 

Setup through Target Marketing, an unlimited number of user-defined marketing filters can be created.  Each filter has a series of predetermined items that when selected, the program automatically identifies if the subscriber meets any of the criteria.  Providing an automated marketing tool, Suggestive Marketing allows you to view and discuss specific marketing opportunities for different types of subscribers, such as:

    - Senior Citizens

    - Schools

    - Small Businesses

    - Subscribers with Disabilities

    - Qualified Income Subscribers

    - Families with Teens

For example, you may set up several 'Senior Citizen" filters to identify if the subscriber does not have the following currently on their account:

    - Bank Draft or Recurring Credit Card Processing

    - Speed Dial

    - DSL

    - Internet Spam Filtering

    - Web Mail

Listing specific benefits in each filter, a suggested message will display that pertains to Senior Citizen subscribers.  Given the ability to customize each message to better suit the targeted audience, CSRs can effectively cross sell the appropriate products to subscribers as they call in or visit your office.

Suggestive Marketing can also create a win-win solution when used as a customer relations tool.  Subscribers can be quickly informed of any available bundling discounts through a product upgrade or be notified of a new service in their area.  This feature can give your customers a greater feeling of personal service by helping them to save money or suggesting a new product they have been waiting for. 

The Suggestive Marketing Program is truly a valuable marketing tool that can help to increase your revenue and strengthen customer relations.

Features

Suggestive Marketing interfaces with:

Convergent Billing

Service Orders

Target Marketing

Customer Relationship Management

Point of Sale

Trouble Reporting

 

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