Opportunity #1: Advanced Marketing Strategies (New Market Penetration, Effective Up-selling & Customer Retention) Getting in front of your customers with the right message is one of the toughest challenges your company and marketing department will face. Not only do you have to reach new and existing customers across all generations and mediums, but you must do it all on a limited budget. Is this even possible without the magic of a fairy tale? Of course! Just tap your shoes together and say "Target Marketing, Target Marketing, Target Marketing...

Narrowing your audience, Target Marketing segments customers based on a specific set of criteria. You then have the ability to get the right message to the right group of people – without breaking your budget. By focusing your campaign on customers who fit a promotion, you can realize immediate time and cost savings through reduced printing and postage fees. Additionally, targeting only those customers who qualify for a specific product or service increases your take rate and ultimately leads to a greater Return on Investment (ROI). With this method, our clients have seen ROIs of 137%, 163%, 168% and more. 

DTC Communications in Alexandria, TN experienced firsthand the difference target marketing can make. "After we ran the targeted campaign, we found that less than ½ of our customers were qualified [for that campaign]! We were able to take the money we would have spent for the larger, mass marketing campaign and create targeted direct mail pieces. We cut costs AND marketed to only those who were qualified for the offer,” Beverly Bennett, business development supervisor, explained.

As the driving force behind a comprehensive marketing strategy, target marketing tactics can be incorporated into multiple channels of communication. Supplementing customized bill inserts and direct mail pieces, these tools can be used to create focused on-line promotions and effective up-selling techniques. Using an instant analysis of each customer's account, CSRs can quickly view unique up-selling suggestions based on available products, services and promotions each time they talk to them. These no cost strategies can also be used each time a customer pays their bill on-line. Accompanied by a complete analysis of product churn trends, including purchase and disconnect reasons, Target Marketing can facilitate the most successful and cost effective campaigns you’ve ever experienced.

Understanding the challenges companies face, Quintrex developed its Marketing suite to seamlessly work with its billing/OSS solution. With over 30 parameters, you have the flexibility to simply point-and-click your way to effective up-selling, customer retention and market penetration campaigns. Designed with the input of the NTCA Marketing Manager's Wish List and our clients’ marketing personnel, this suite of programs makes it easy to create and execute your marketing plan.

If your current billing/OSS solution doesn't have the powerful marketing tools you require in today's competitive industry, you need to find a way to jump start your marketing strategies. See how Quintrex can help, call us for a web demo today at 319-363-5508.

Consider These Other Opportunities:

Opportunity #2: Realistic Cost Containment With the technological advancements available today, the demand for tighter cost containment is surging. Auditors are pressuring for system integration to meet USAC Audit and SOX compliancy while the board is commanding to keep expenses down. Having the proper tools in place without a major capital expense may be hard to come by, but not unrealistic. The opportunity lies in optimizing system integration. Read more

	Opportunity #3: Proactive Revenue Assurance Studies show many communication companies are less than 100% confident about their Revenue Assurance strategies. Although some assume revenue leakage to be less than 1%, how can you be sure what is and what isn't accounted for without proper monitoring? A proactive Revenue Assurance strategy might be able to save you more than you think. Read more